Sunday, February 25, 2018

Monday Tuesday February 26 / 27 introduction to interview unit : types of interviews and questions

Introduction to types of interviews and questions

IMPORTANT: you will need ear buds on Wednesday.

Learning Target: I can analyze the purpose of information, so as to propel a conversation by posing and responding to questions that probe reasoning and evidence, ensuring a full range of positions on a topic or issue; clarify, verify or challenge ideas and conclusions; and promote divergent and creative perspectives.

Class directions: 1. read through the definition of an interview and the types of interviews.

2. Note specifically the objective behind the interview style

3. Please respond to the 7 questions that follow this information.

4. When you have finished the above, read the directions for back to back interviews.

5. Send along the interview questions and the "back to back" questions (part A and B) as one document.

6. All work is due by midnight Tuesday, with the exception of those who receive extended time.

Thank you.

What is interview?

Meaning of interview: The word interview comes from Latin and middle French words meaning to “see between” or “see each other”. Generally, interview means a private meeting between people when questions are asked and answered.

So, an interview is formal meetings between two people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information, qualities, attitudes, wishes etc.

Types of Interviews

Personal interviews: Personal interviews include:
- Selection of the employees
- Promotion of the employees
- Retirement and resignation of the employees
Of course, this type of interview is designed to obtain information through discussion and observation about how well the interviewer will perform on the job.
Evaluation interviews: The interviews which take place annually to review the progress of the interviewee are called the evaluation interviews. Naturally, it is occurring between superiors and subordinates. The main objective of this interview is to find out the strengths and weaknesses of the employees.
Persuasive interviews: This type of interview is designed to sell someone a product or an idea. When a sales representative talk with a target buyer, persuasion takes the form of convincing the target that the product or idea meets a need.
Structured interviews: Structured interviews tend to follow formal procedures; the interviewer follows a predetermined agenda or questions.
Unstructured interviews: When the interview does not follow the formal rules or procedures. It is called an unstructured interview. The discussion will probably be free flowing and may shift rapidly form on subject to another depending on the interests of the interviewee and the interviewer.
Counseling interviews: This may be held to find out what has been troubling the workers and why someone has not been working.
Disciplinary interviews: Disciplinary interviews are occurring when an employee has been accused of breaching the organization’s rules and procedures.
Stress interviews: It is designed to place the interviewee in a stress situation in order to observe the interviewees reaction.
Public interviews: These include political parties’ radio-television and newspaper.
Informal or conversational interview: In the conversational interview, no predetermined questions are asked, in order to remain as open and adaptable a possible to the interviewee’s nature and priorities; during the interview the interviewer “goes with the flow”.
General interview guide approach: The guide approach is intended to ensure that the same general areas of information are collected from each interviewee this provides more focus than the conversational approach but still allows a degree of freedom and adaptability in getting the information from the interviewee.
Standardized or open-ended interview: Here the same open-ended questions are asked to all interviewees; this approach facilitates faster interviews faster interviews that can be more easily analyzed and compared.
Closed or fixed-response interview: It is an interview where all interviewers ask the same questions and asked to choose answers from among the same set of alternatives. This formal is useful for those not practiced in interviewing.

Please send along your responses to the following questions, which are based upon the above information once you have completed parts A and B of the assignment.

A. 1. What type of interview would someone use on the telephone to elicit your thoughts on a particular product?

2. What type of interview would one have if called to Ms. Aspenleiter's office?

3. What type of interview would one have if the representative of a political candidate stopped you at the mall to talk about an impending election?

4. What type of interview would a couple have who wished to work out difficulties in their relationship?

5. What type of interview do the late night television hosts conduct?

6. What type of interview would the human resource representative conduct when someone is applying for a position in the company?

7. What type of interview would the mayor of Gotham City give when discussing the latest crime wave?

B. BACK TO BACK INTERVIEWS:

Take a look at the following types of questions

and especially the samples given.

1. Now select an historical figure. This may be someone in realm of

politics, sports or the arts; however, each has one thing in common:

each is dead.

2. Read a minimum of two sources about this individual. In this

situation, Wikipedia is acceptable for one.

The purpose is to have an understanding of this person's life, much as

you would have the understanding of the context of a person or

situation prior to conducting any interview.

Now compose a list of questions asking two of each type of

question listed below; that's a total of twelve questions.

They should be rich, pithy in depth questions. Your deceased

interviewee will not be responding. The goal is in asking insightful

questions, so as to elicit honest, thoughtful responses.

Below is a model of how the questions should be framed.

Note the following questions clearly demonstrate that I have read some background material on James Baldwin.

As an example, here is a chronological question I might ask James Baldwin:

Mr. Baldwin, you said that: "Once I found myself on the other side of the ocean, I see where I came from very clearly...I am the grandson of a slave, and I am a writer. I must deal with both." Could you explain to me how your reconciled the legacy of slavery with your writing career?

or a suggestive question:

How might your life have been different if you had not met Richard Wright?

or an explanation question:

How did you come to a personal realization that one's sexuality is fluid?

Again: Send along both the interview questions for part A and the 12 "back to back" questions from your interview with your departed individual by midnight on Tuesday. Include the two sources (title
and URL) on your document. Have fun.

Note that the sample styles of questions: basic,

explanation, justification, suggestive, choice and

chronological.

Wednesday, February 7, 2018

Thursday, February 8 Advertising final project

NEW: Please remember that the following three written components are due tomorrow: 1.Script: character, setting, dialogue and all production details (check the list from the blog. written out. (correct language conventions apply) 2 Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply) 3.Reflection paragraph: how close did you come to achieving your goal? What obstacles did you encounter?

Note that you may send along your uploaded youtube link. Important: I am aware that some of you are being pulled to participate in some testing tomorrow. That has nothing to do with the material due, as there was no class time on Wednesday to work on the project. As well, many of you will be gone for Black Lives Matter day; so again, plan accordingly.

If you are gone on Friday, plan on sharing tomorrow.

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We looked at the history of advertisements, where it was noted that that product promotions are a reflection of a society. Something to ponder: how will we as a culture be perceived in the future?

Your turn:

Now the assignment: Advertising Project: due at the

beginning of class on Wednesday, February 14. All work is

due then, whether you present on

Wednesday, Thursday or Friday. This gives you five

class days and a weekend. Plan accordingly.

Everyone is required to create a commercial that will be presented to the class.

DETAILS:

1. You may use anyone you wish in the commercial; this includes classmates, school mates and family or the "man on the street."

2. Your commercial may be live or filmed.

3. You may advertise a product of your choice, or create your own product.

4. The length of your commercial should be approximately 1 minute. (up to 10 seconds over is fine, at which point you will lose 10 points.)

5. The material should be memorized. No script; however, to ad lib is fine.

6. Be creative. This project has great flexibility. You are demonstrating your understanding of how to persuade someone to buy a product or a concept. Avoid vulgarity.

On Wednesday, February 14 everyone is to turn in the following written material.

You may send this material along early, if so wish.

I suggest that if you are filming to upload your commercial or put it on a thumb drive. Under no circumstances depend upon your mail.

What exactly are you turning in on Wednesday, February 14?

1. A script. (This should include written descriptions of character, setting, dialogue and all production details. Do not be overly concerned with formatting.

2. An analysis paragraph of a minimum of 200 words that explains what and how you used two persuasive techniques and details of your target demographic Make specific references to your commercial as textual evidence.

3. Reflection: An analysis paragraph of at least 200 words that addresses the process (production techniques) and obstacles you might have encountered and what worked well. How might you have changed the experience?

How shall the assignment be graded?

Two written grades:

1) Numerals 1 through 3 are worth 33 % each for a total of 100 points. (yes, I know that's not exactly accurate)

Material turned in after Wednesday, February 14 is worth 50 points.

2) Commercial: 75/ 85 / 95 grading.

1. on time

2. adheres to 60 second rule

3. incorporates the two persuasive techniques

4. demonstrates the use of three production techniques

5. if live, is memorized and performed to speech performance standards.

Again, what are you turning in again on Wednesday, February 14?

1.Script: character, setting, dialogue and all production details (check the list from the blog. written out. (correct language conventions apply)

2 Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply)

3.Reflection paragraph: how close did you come to achieving your goal? What obstacles did you encounter?

Tuesday, February 6, 2018

Tuesday / Wednesday February 6 /7 Production techniques

Production Techniques in advertising

Learning Targets: I can cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text, including determining where the text leaves matters uncertain.

I can analyze and evaluate the effectiveness of the structure an author uses in his or her exposition or argument, including whether the structure makes points clear, convincing and engaging.

Essential question: How are production techniques employed to make a product more marketable?

Assignment: Read through the production techniques and watch the 7 commercials that follow. Keeping the production techniques in mind, take notes on those that have been employed in the commercial. For each, write 3-4 well-composed sentences that explain the production techniques you've heard and observed by specifically referencing the commercial.

This will be due by the end of class on Wednesday, with the exception of those who receive extended time. Thank you.

Some of these commercials are selling ideas!

Note that I have posted the specifics for the final assessment on advertising, where you will create your own commercial. Everyone must create their own advertisement. You may, however, include anyone in your commercial. Start thinking about what you'd like to market and how you wish to sell your product. The details are at the bottom of the blog, but I'll have them up alone on Thursday.

We have covered the rhetorical devices of ethos, logos, and pathos, as well as various persuasive techniques. The media effects in an advertisement can convey just as much meaning, though, and it is important for us to understand these production techniques in order to separate style from substance and determine how we are being persuaded. Advertisers use the power of visual elements when selling their product. A message can be delivered through the music, color, or framing of the shots.

1. camera angle: angle at which the camera is positioned during a shot; high-angle shots make a product look small, while low-angle shots make a product appear larger

2. color: used to convey meanings, associations, or feelings; for example, the color white is often associated with purity, while red is associated with warmth and energy

3. copy: printed text in advertisements; copy can include catchy phrases, factual information, or persuasive language intended to have an emotional impact

4. editing: selection and arrangement of camera shots for a TV ad; each shot is selected and arranged to create a persuasive effect

5. framing: position of a product and objects within the “frame” of a screen or an image; arrangement of objects can convey ideas and relationships

6. layout: design and arrangement of the text and visual elements in a print ad; advertisers consider the size of visuals; amount of copy; and placement of the product, logo, and slogan

7. lighting: deliberate use of light and shadow to create mood or suggest certain feelings; for example, ads for greeting cards often use soft lighting and no shadows to match the warmth and happiness that cards bring to recipients

8. slogan: memorable phrase used in a series of ads; viewers remember the slogan and associate it with the product

9. special effects: computer-generated animation, manipulated video images, and fast and slow motion used in TV ads; special effects are often used to capture viewers’ attention or make products look more exciting

10. jingle: short, catchy tune used in TV and radio ads; usually mention the product name or its benefits; effective jingles remain in people’s memories long after the ad is over, and some become part of popular culture.

11. music: popular songs or original compositions created specifically for an ad or a product; advertisers select music that will enhance the image of the product or appeal to the target audience; for example, classical music can convey a sophisticated image

12. sound effects: sounds added to ads during the editing process, such as the sound of crunching potato chips or the bubbling sound of soda being poured; effect is to make viewers thirsty or hungry for the product

13. voice-over: unseen commentator or narrator of a TV ad or radio spot; sometimes, actors with memorable voices deliver the voice-overs for ads.

1. telenet

2. Zazoo

3.Women in India

4. Turkish Airlines

5. X BOX

6. Organics

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