NEW: Please remember that the following three written components are due tomorrow: 1.Script: character, setting, dialogue and all production details (check the list from the blog. written out. (correct language conventions apply) 2 Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply) 3.Reflection paragraph: how close did you come to achieving your goal? What obstacles did you encounter?
Note that you may send along your uploaded youtube link. Important: I am aware that some of you are being pulled to participate in some testing tomorrow. That has nothing to do with the material due, as there was no class time on Wednesday to work on the project. As well, many of you will be gone for Black Lives Matter day; so again, plan accordingly.
If you are gone on Friday, plan on sharing tomorrow.
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We looked at the history of advertisements, where it was noted that that product promotions are a reflection of a society. Something to ponder: how will we as a culture be perceived in the future?
Your turn:
Now the assignment: Advertising Project: due at the
beginning of class on Wednesday, February 14. All work is
due then, whether you present on
Wednesday, Thursday or Friday. This gives you five
class days and a weekend. Plan accordingly.
Everyone is required to create a commercial that will be presented to the class.
DETAILS:
1. You may use anyone you wish in the commercial; this includes classmates, school mates and family or the "man on the street."
2. Your commercial may be live or filmed.
3. You may advertise a product of your choice, or create your own product.
4. The length of your commercial should be approximately 1 minute. (up to 10 seconds over is fine, at which point you will lose 10 points.)
5. The material should be memorized. No script; however, to ad lib is fine.
6. Be creative. This project has great flexibility. You are demonstrating your understanding of how to persuade someone to buy a product or a concept. Avoid vulgarity.
On Wednesday, February 14 everyone is to turn in the following written material.
You may send this material along early, if so wish.
I suggest that if you are filming to upload your commercial or put it on a thumb drive. Under no circumstances depend upon your mail.
What exactly are you turning in on Wednesday, February 14?
1. A script. (This should include written descriptions of character, setting, dialogue and all production details. Do not be overly concerned with formatting.
2. An analysis paragraph of a minimum of 200 words that explains what and how you used two persuasive techniques and details of your target demographic Make specific references to your commercial as textual evidence.
3. Reflection: An analysis paragraph of at least 200 words that addresses the process (production techniques) and obstacles you might have encountered and what worked well. How might you have changed the experience?
How shall the assignment be graded?
Two written grades:
1) Numerals 1 through 3 are worth 33 % each for a total of 100 points. (yes, I know that's not exactly accurate)
Material turned in after Wednesday, February 14 is worth 50 points.
2) Commercial: 75/ 85 / 95 grading.
1. on time
2. adheres to 60 second rule
3. incorporates the two persuasive techniques
4. demonstrates the use of three production techniques
5. if live, is memorized and performed to speech performance standards.
Again, what are you turning in again on Wednesday, February 14?
1.Script: character, setting, dialogue and all production details (check the list from the blog. written out. (correct language conventions apply)
2 Persuasive Technique Paragraph: A well-written and supported paragraph explaining what two persuasive techniques you used and how they manifest themselves specifically in your commercial. (correct language conventions apply)
3.Reflection paragraph: how close did you come to achieving your goal? What obstacles did you encounter?
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